Gung Ho - how to motivate people in any organization

I read the book "Gung Ho" by Ken Blanchard and Sheldon Bowles this year and would like to give a short abstract with all the important thoughts, discuss these and reflect about the experiences we had with agile transformations of organizations. I am working as a consultant and agile coach. Personally, I've been involved in 4 of these transformations during the last 12 months.